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Main navigation Business ModelsFinancial Advisors Holistic support for all your ambitions Producer Groups Lose the constraints, keep the control Financial Institutions Partnership devoted to your mission Registered Investment Advisers More scalable and frictionless growth Tax Professionals Growth for both sides of your business Wirehouse Advisors Own your future—all of it SolutionsSolutions for Financial Advisors Tech, tools, and teams to drive growth Solutions for Financial Institutions Designed for outsized program success InsightsResearch and Insights Clear guidance, balanced perspective Latest Publications Dive into topical research and analysis Fed-O-Meter Our quick take on Fed monetary policy AboutAbout Cetera See what drives us to do what we do Philanthropy The best investment’s always in others Our Values Explore the foundation of our culture Strategic Partners Partnership to expand your capabilities Leadership Meet the team behind your growth Press Room The latest news and press resources Diversity Creating opportunity for everyone SecondaryLoginAdviceWorks® Advisor Portal AdviceWorks® Client Portal Find an Advisor Join Us Your business growth. Guaranteed. ‡ Schedule a Meeting Learn More Supporting your success is our business. I am an Seize the future Everyone has a vision for a better tomorrow. We help you create yours. From our market research and investment guidance to our technology, platforms, and programs designed to make it easier to pursue your goals, we are a premier wealth hub ready to multiply opportunities for you and your clients. Here, growth isn’t a goal—it’s a guarantee ‡ Is there a program so powerful that advisors using it grow their businesses 38% more than their peers not using it? There is, and it’s only available at Cetera. We don’t just know how to grow businesses—we know how to grow your business. Learn More Continue the journey Explore why even after well-established, immense success at a top firm, Dean Packard chose to partner his business with Cetera—and how when it comes to finding new ways to create the business he wants, Cetera is the answer. Learn More See Why Get closer to your clients Our proprietary platform makes everything easier for your clients so you can collaborate with them like never before. Clearly demonstrate the value of your advice while building stronger relationships. Learn More Marketing that works smarter It’s everything you’d expect—and so much more. Leverage customized marketing plans and content designed to strengthen your brand, deepen client engagement, recruit new talent, and give you a powerful organic growth strategy you can employ with incredible ease. Learn More We don’t define our success—you do We hold ourselves accountable for your satisfaction, measuring it every chance we get. So go ahead. Reach for the stars. Our support’s designed to help you get there. 4.7 out of 5 stars in advisor satisfaction based on over 21,000 reviews* Why Cetera? We help bring your aspirations to life. Our exceptional Advice-Centric Experience ® gives our financial professionals and financial institutions unmatched flexibility as they lean in to their purpose and fulfill a critical need: empowering everyday people with greater financial well-being at every stage of life. Learn More 9,000 Financial Advisors † 475+ Financial Institutions † $390B Assets Under Administration † $150B Assets Under Management † $141B RIA Assets Under Management † Leading the industry on spot Bitcoin ETFs Though they’re a relatively new product, Cetera’s already rolled out comprehensive education, training, and resources to make it easier for our financial professionals to understand these ETFs and prudently offer them to clients. Learn More Strategies to combat inflation’s erosive impact While moderate inflation is a sign of a healthy economy, we’ve been living a real-world lesson on how too much can be a drag on future spending. Our latest commentary carves out strategies to protect future finances against inflation’s current. Read Commentary Cetera wins Wealth Manager Platform of the Year Competing in a strong category with venerable firms J.P. Morgan, Merrill Lynch, and Morgan Stanley, Cetera’s My Advice Architect ® advisory platform took home top honors for Wealth Manager Platform of the Year at the MMI/Barron’s Industry Awards—yet another accolade for Cetera’s expanding suite of top solutions for business growth . Explore My Advice Architect Cetera wins Wealth Manager Platform of the Year Competing in a strong category with venerable firms J.P. Morgan, Merrill Lynch, and Morgan Stanley, Cetera’s My Advice Architect ® advisory platform took home top honors for Wealth Manager Platform of the Year at this year’s MMI/Barron’s Industry Awards—yet another accolade for Cetera’s expanding suite of top solutions for business growth . Explore My Advice Architect View all Research and Insights Chart a clearer path forward with the help of our investment management team. They bring clarity to market trajectories and investor behavior within the context of national and global events. Commentary Defying Gravity 11 Apr 2024 Read More Commentary Against the Current: Combatting Inflation’s Erosive Impact 01 Apr 2024 Read More Market Outlook 2024 Second Quarter Outlook: Stocks Spring Forward 25 Mar 2024 Read More Quarterly Chartbook Second Quarter 2024 Chartbook 25 Mar 2024 Read More Market Outlook 2024 Annual Outlook – The Fed: From Foe to Friend 13 Dec 2023 Read More *Based on Cetera’s Support Center customer experience surveys, Jan. 1, 2021 – Jul. 31, 2023. † Number of affiliated financial professionals/institutions and financial data estimated as of Aug. 10, 2023. Close Advisors, what’s next, unicorns? Get 38% more business growth. Schedule a Meeting Learn More More About Cetera Financial Group Contact Us FAQ Careers Press Room Sites for Financial Advisors Cetera Holdings Disclosures Sitemap Follow Us ‡ Not for consumers • Not investment advice • Limited to refund of initial affiliation fee. See terms & conditions . Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC. All firms are members FINRA / SIPC . Cetera Financial Group is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Individuals affiliated with Cetera firms are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services. Learn more about our firm’s background and Investment Professionals on FINRA’s BrokerCheck . ©2010- Cetera Financial Group ® , Inc. | Privacy Policy | Terms of Use script...